Author Tim Ferriss claims to have seen crazy conversion rates after using BitTorrent to promote his book The 4-Hour Chef (which is one of the big new titles being published by Amazon itself). According to Ferriss, a special bundle of content released via BitTorrent was downloaded by 210,000 people, with 85,000 clicking through to the book’s Amazon page.
BitTorrent is a P2P (peer-to-peer) file-sharing system. It often gets a bad press because it can be used to share copyrighted material, but that shouldn’t distract from the reality that there’s nothing inherently illegal or immoral about BitTorrent itself, which is simply a method of sending and receiving files.
Ferriss acknowledges that not all of the 85,000 people who clicked through will ultimately buy the book. He notes, though, that even a 1% conversion rate would mean he’d sold an additional 850 books. It’s interesting to note that since Amazon is pushing the book in question, the company presumably okayed the BitTorrent promotion.