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Amazon launches new ‘all you can eat’ Kindle FreeTime Unlimited services for families

Amazon has launched a new service called Kindle FreeTime Unlimited that offers a kind of ‘all you can eat’ selection for families. Subscribers pay a monthly fee in return for unlimited access to more than a thousand selected ebooks, movies, TV shows, apps and games aimed specifically at kids aged between 3 and 8.

You can see some of the items available here. Of note is the fact that many are well-known branded items (e.g. Sesame Street, Disney and Nickelodeon), so there seems at the moment to be little room for indie and self-published authors to get involved. Nevertheless, this kind of bundled deal appears to be a sign that Amazon is willing to test out a Spotify-style subscription system for content.

Could Amazon extend the FreeTime Unlimited concept to other product areas? I don’t see why not. Perhaps the next iteration of KDP Select will see authors being given the chance to get their ebooks into a service where users can download multiple items for free (rather than the current one-free-ebook-a-month system offered to Prime members). Whether that would ultimately be good for authors’ royalty earnings is another matter…

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